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Velocity Challenge
A 12‑week sprint to customers, revenue, and momentum.
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Why Velocity?
- Surround yourself with the highest‑velocity founders in Louisville. Iron sharpens iron.
- Work with ruthless focus for 12 weeks. Execution
- Public accountability via weekly leaderboard and updates.
- $10K MFN investment eligibility and access to Cinderblock.
What is Velocity?
In‑person, on‑site. All teams work at Cinderblock for the full 12 weeks.
Outcomes, not vibes. End with a real product, real customers, and real revenue.
Measured by traction. Traction is customers and revenue.
Early‑stage only. Teams are < 1 year old and ≤ $25K revenue at entry.
Transparent progress. We publish the leaderboard every Monday with current stats and updates.
Important Details
Entry Criteria
- • Less than 1 year old.
- • Less than $25K in revenue.
- • At least 1 full‑time founder who will work in‑person full time with the rest of the cohort during the 12 weeks.
Within 12 Weeks, Teams Must Have
- • A real product that’s being used by customers.
- • 10 customers OR 3× as many customers as they started with (whichever is greater).
- • Some revenue OR 3× as many customers as they started with (whichever is greater).
Prize & Membership
At the end of 12 weeks, the team with the highest velocity will be eligible for a $10K MFN investment and a membership to The Block, Louisville’s startup war room.